Blog – TOKINOMO | shopper marketing (6)

Food-as-medicine, shopping apps, and high-tech expectations - Weekly Snacks #27

Campaign scoop Caring for your heart. It’s important to take care of your health and exercise constantly. Imagine going ...

Healthy features, food, and Christmas shopping- Weekly Snacks #26

Campaign Corner Be the food hero. What’s for breakfast? How about lunch or dinner? Those brave men and women who decide ...

Plant-based products, canceled orders, and quick commerce - Weekly Snacks #25

Campaign scoop Romance novel. Remember classic covers of romance novels with a shirtless man? Well, Capri Sun took it to...

Customer perception, shrinkflation, and shoplifting Weekly Snacks #24

Campaign scoop Forgotten password. Streaming services are great, especially for true fans. What happens when a football ...

Shopper marketing books: 10 insightful reads for shopper marketing professionals

Every retail professional wants to stay on top of his game. Constantly learning about shopper behavior is a must in this...

Ageism, Automation, and Food Preferences - Weekly Snacks #23

Campaign scoop Hard I Dew. Ever loved a beverage so much that you want to marry it? Well, Hard MTN Dew gives you that po...

Shopper benefits and sustainability - Weekly Snacks #22

Campaign Corner Triangles: they're everywhere. Triangles are everywhere and they look like chips. Doritos launched a new...

Shopper Marketing Weekly Snacks #19

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The future of grocery retail | Expert round-up

A pandemic, the rising inflation and cost-of-living, everchanging trends, demanding customers, and supply chain issues. ...

Shopper Marketing Weekly Snacks #18

Campaign scoop Keeping it cool. Some things should never change, while others might need some refreshing from time to ti...

Shopper Marketing Weekly Snacks #17

Campaign scoop The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. H...

Shopper Marketing Weekly Snacks #13

Campaign scoop Saving up. Prices have gone up on almost everything, including gas. Carpooling, choosing public transport...

Rainbow washing: What is it and why it needs to stop

It’s almost the end of June and the world seems to be filled with rainbow-colored flags. The retail industry is no stran...

Shopper Marketing Weekly Snacks #05

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How to Market to Millennials and Gen Z Shoppers

Millennials have been shopping in stores for many years and they have shaped the way retailers market their products. No...

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

How Retail Media is Transforming the Grocery Retail Industry

Creating Unified Retail Experiences

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