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Consumer Forecast 2024: How to Engage the Shopper Profiles of Tomorrow
A shopper profile is a description of a type or a set of customers. It describes the preferences and typicalities of a c...
Shopping habits, Retail Media, and Virtual Fitting Rooms - Weekly Snacks #52
Campaign corner Taste tester. In Hershey’s commercial, we find out that Lane, a kid, chose to dress up as a Hershey's ta...
AI in Retail, online grocery, and virtual stores - Weekly Snacks #51
Campaign corner Only the best. In Farmer’s Dog’s commercial a woman shares the tale of how her family welcomed a golden ...
Lack of innovation, purpose marketing, and eCommerce sales - Weekly Snacks #50
Campaign corner Fill it up. Pot Noodle's latest campaign, "Nothing Fills a Hole Like Pot Noodle," presents Pot Noodle as...
Automated retail, trading down, and BNPL in grocery - Weekly Snacks #49
Campaign corner Bitter ending. Many things have bitter endings, but your beer doesn’t have to have one. Heineken Silver’...
In-stock levels, grocery prices, and AI in retail - Weekly Snacks #48
Campaign corner Smart Jar. Hellmann's, a popular mayonnaise brand, has released a new product called "Hellmann's Smart J...
e-Grocery, Sustainability, and In-store merchandising - Weekly Snacks #47
Campaign Corner From farm to bag. Lay’s wants to show consumers that their chips are made out of real potatoes from loca...
Discretionary spending, Under-marketing, and Amazon Go Stores - Weekly Snacks #46
Campaign corner Granny’s drink. Is Iced Tea a granny drink? Well, it depends if it’s Liquid Death Iced Tea. Also, it dep...
Urban Consumers, EuroShop 2023, and AI in Retail - Weekly Snacks #45
Campaign Corner Refreshing kiss. Starry has an interesting new commercial. While seated courtside during an NBA game, Ke...
Grocery shopping, retail ecosystems, and Sales increase - Weekly Snacks #44
Campaign corner Beer fight. No, we didn’t forget about this beer fight commercial at the Super Bowl. At a bar, a devoted...
Mass merchants, automation, and grocery inflation - Weekly Snacks #43
Campaign Corner Try it for yourself. Actor-turned-surgeon, Steve Martin, puts on quite a show during Super Bowl LVII in ...
Retail Media, Grocers Predictions, and the Super Bowl - Weekly Snacks #42
Campaign Corner Super Bowl Numbers. In preparation for this year's Super Bowl LVII, Heinz Ketchup is highlighting the co...
Delivery robots, Gen Alpha, and Shopping Priorities - Weekly Snacks #41
Campaign Corner Teasing the roast. In this commercial, Mr. Peanut, the famous Planters character, will participate in a ...
Retail display ideas to engage shoppers in-store
Retail displays are an important aspect of retail design and play a crucial role in attracting and engaging customers. A...
Scan-and-go checkout, NRF Show, and Consumer behavior - Weekly Snacks #40
Campaign scoop M&M Lovin’. In this commercial, Maya Rudolph, a big fan of M&M's, shared that many people, including her,...
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Top Trade Marketing Ideas for Success
Shopper Marketing in European Grocery Retail Stores
Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95
How Retail Media is Transforming the Grocery Retail Industry
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