Blog – TOKINOMO | shopper marketing (3)

The Power of Customer-Centric Retailing

In this article, we delve into the concept of Customer-Centric Retailing – what it entails, why it's crucial, and how it...

Post-purchase experience, Online grocery shopping, and Chatbots - Weekly Snacks #67

Campaign corner Light beer, strong promotion. Introducing the new Heineken Silver in the world of light beers. It promis...

Dynamic pricing, Gen Z, and Financial burdens - Weekly Snacks #66

Campaign corner Better with. Pepsi and agency Alma were recognized by the industry for their outstanding 2021 "Better Wi...

Biometric payment, grocery insights, and free returns - Weekly Snacks #65

Campaign corner Dehydration. Is dehydration making you disappear? In Getorade’s new commercial, a basketball player prep...

BNPL decline, online groceries, and the supply chain - Weekly Snacks #64

Campaign scoop Meow Mix. What’s cuter than 1 cat singing a Meow Mix jingle? 5 cats dressed in denim singing the jingle l...

Online sales, Grocery digital path, and Multicultural aisles - Weekly Snacks #63

Campaign corner Peculiar mural. Planters introduces its new line of flavored cashew snacks with an “interesting” commerc...

Gamification in Retail: captivating shoppers through interactive elements

In today's highly competitive retail industry, businesses are constantly searching for innovative strategies to improve ...

Food waste, Grocery trends, and Back-to-school - Weekly Snacks #62

Campaign corner Hate comments. Liquid Death did it again. The brand released a complete music video this week for one of...

4th of July, Unattended retail, and Shopping Hub - Weekly Snacks #61

Campaign corner Superbowl excitement. Pepsi is bringing the excitement of the Super Bowl halftime show to the UEFA Champ...

Grocery inflation, Artificial intelligence, and In-house production - Weekly Snacks #60

Campaign scoop Press Play. Rockstar, the energy drink, plans to recruit several musicians as brand ambassadors in order ...

Online prices, DTC era, and Back-to-school campaigns - Weekly Snacks #59

Campaign corner Get a vasectomy. Ryan Reynolds and Jessie James Decker have joined forces once again to create a third v...

Cost-effective in-store marketing solutions for smaller brands

Most brands are looking at new ways to promote their products and focusing on digital experiences, but they are forgetti...

Rational vs Emotional purchases: What drives customers to buy your product?

Have you ever wondered why customers choose to buy certain products? What motivates their decision-making process? The a...

Time of the store, Mobile Shopping, and In-Store Disrupt 2023 - Weekly Snacks #55

Campaign corner Adieu. Corona’s recent commercial shows that relaxation means different things to different people. Whil...

AR in Retail, Indie Revival, and Grocery purchases - Weekly Snacks #53

Campaign corner Add some “bueno”. According to Tajín’s commercial, its blend of chili, lime, and salt boasts a unique fl...

Top Trade Marketing Ideas for Success

Shopper Marketing in European Grocery Retail Stores

Blunt Marketing, Boomer preference, and Consumer loyalty - Monthly Snacks #95

How Retail Media is Transforming the Grocery Retail Industry

Creating Unified Retail Experiences

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Retail Marketing & Retail Technology Blog

Top Trade Marketing Ideas for Succes..